Philosophy & Commitment

In 1983 we began to specialize in the development, design, marketing and management of health spas. There was no blueprint to follow, no previous company to pattern ourselves after, no examples. We thought the future would bring about a heightened awareness of spas and, therefore, an increase in their numbers and usage. As a result, we saw there was an unmet need for a company to offer spa-related consulting and management services to developers, investors, owners and operators. We decided to be that company.

We believe in the team approach and encourage communication, challenge, collaboration and camaraderie. Our goal is to give our clients the best possible chance to be successful. As an integral member of the development, marketing and management team, HFD offers accurate, valuable and timely advice. We look for and create opportunities to position the spa as a marketable and profitable asset.

HFD is a small company by choice. This enables us to have maximum contact and flexibility with our clients... and, more importantly, a fresh, personalized approach for each project. Our clients benefit from our seasoned business know-how, coupled with the creativity and intuition that come from years of experience.

We offer unconditional quality and take pride in being thorough, objective and insightful. Our integrity is important to us. We are not satisfied to say, "It's always been done that way," but rather are always looking for new ways to define and improve the spa experience.

We choose to work with clients who want to offer their guests the ultimate experience and who appreciate our uncompromising attention to detail and service. A significant investment in time, money and reputation goes into the planning, marketing and operation of a spa, and we take our contribution seriously. Because of this, we have long-standing relationships with our clients.

We believe that spas are still evolving; therefore, we assume a personal responsibility for research and education. We not only look at the past, but also study trends so that the spa can "deliver the promise" to the guests, owners, investors and operators. On a regular basis, HFD funds and conducts studies such as The HFD Spa-Goer Market Study, The HFD Non Spa-Goer Market Study, The HFD Spa Economics Study and The HFD Spa Operations Study. Furthermore, we are committed to sharing our knowledge about the intricacies of spa development, marketing and management and do so by publishing articles and conducting seminars both nationally and internationally.

We like to enjoy every project that we work on and want to be proud of the end result just as we want our clients to be pleased and proud that they chose us to assist them.

When HFD works on a project, both Singer and Monteson are personally involved in every aspect. This hands-on approach and attention to detail is one reason why HFD is considered to be the respected leader and complete resource company for every facet of spa development, design, marketing and management.

Although there is no substitute for personal contact, we hope that the information in this web site will give you an introduction to HFD. If you are planning a spa or need assistance with an existing one, we would welcome the opportunity to be of service.

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Health Fitness Dynamics, Inc.
1305 N.E. 23rd Avenue, Suite 2, Pompano Beach, Florida, U.S.A. 33062
Phone: 954-942-0049 - Fax: 954-941-0854
E-MAIL: hfd@hfdspa.com