St. Vincent¡¯s One Nineteen Health and Wellness Center ¡Hoover/Birmingham, Alabama
Opened February, 2005. HFD was retained by St. Vincent¡¯s Hospital in
Birmingham, AL to help create a new and innovative 185,000 square foot
complex consisting of a health club/fitness center; full-service
health, beauty and medi-spa; rehabilitation and sports medicine center;
diagnostic imaging; and wellness center. Involvement & Responsibilities:
21/2 years to do site visit; conduct competitive analysis study;
develop the concept; provide architectural program, conceptual facility
floor plan, start-up budget and five year operating pro forma; on-going
collaboration with architects, interior designers and contractors by
providing technical assistance on all facets of the facility; provide
the construction spec and equipment spec workbooks; assist the
purchasing company in coordinating all orders; and provide operational
guidance regarding products/supplies/private label, staffing program
and compensation and brochure development.
Bighorn
Golf Club. . . Palm Desert, California
Opened March, 2002. A 13,000 square foot spa was added for the exclusive
use of residents of this private country club community. Involvement
& Responsibilities: 6 months to work with the owner and design
team to review floor plans; provide recommendations for spa-related equipment;
advise on construction-related spa equipment.
A X I
S Personal Trainers & Spa. . . Los Gatos, California
Opened May, 2000. Involvement & Responsibilities: 9 months
to develop the spa prototype for this personal training center. Develop
the menu; provide the facility program and space plan; forecast start-up
and year one operating costs; provide assumptions for five year proforma;
recommend equipment, products and supplies; create job descriptions; develop
the departmental operating procedures and corresponding manuals; develop,
implement and oversee the training program; provide operational assistance.
Kiva.
. . Chicago, Illinois
Opened October, 1998. This 7,500 square foot day spa also includes a full-service
salon, juice bar and retail area designed to nurture the entire body.
Involvement & Responsibilities: Almost 2 years to develop spa
facility program and work with design team; develop initial program of
services; prepare financial forecasts; develop critical path; assist with
brochure development; provide equipment spec book; assist with recruiting;
provide on-going pre-opening assistance.
Georgette
Klinger. . . 8 Locations
Acquired July, 1998. Involvement & Responsibilities: 4 months
to assist the new owner with the due diligence of this business that was
founded in the 1940's. Performed site inspections and operational reviews
for each location with corresponding written reports.
Babor
Institute. . . Palm Beach,
Florida
Opened January, 1997. This 13,000 square foot day spa and training center
is the showcase for the German skin care manufacturing company, Babor.
Involvement & Responsibilities: 4 months to establish the planning
and operational timeline; work with the architect on the space/flow plans
and corresponding interior design; review the list of services/packages
and descriptions/prices to make sure they are competitively positioned
and allow for profit; determine the start-up expenses; review and refine
the financial assumptions and prepare a 5-year proforma; review all F,F,
& E items; assist with all collateral information and marketing, public
relations and advertising strategies; determine the compensation and incentive
program for each position; create employee interview/hiring procedure;
develop, implement, oversee and evaluate the training program for all
non-Babor related areas; assist with soft and post opening; provide HFD
person for 6 weeks to help oversee day-to-day operations while mentoring
the spa director.
Grand
Bay Residences. . . Key
Biscayne, Florida
Opened January, 1997. Waterfront condominium complex that includes a Fitness
Center for the exclusive use of the residents. Involvement & Responsibilities:
Space planning and equipment recommendations for the Fitness Center.
Vito
Mazza Day Spa. . . Woodbridge,
New Jersey
Opened October, 1996. A 2,000 square foot day spa was added to the existing
salon. Involvement & Responsibilities: 8 months for facility
planning and to assure a "seamless" integration between the
existing salon and new day spa; suggest ala carte services and develop
packages; provide the equipment and product/supply/accessory spec books;
develop the system of operation and departmental operating procedures
to supplement the existing employee manual; develop and implement the
overall training program and cross-train with salon; and provide on-site
HFD supervision and support during the soft opening.
The
Sanctuary. . . Santa Monica, California
1995. This was an existing 700 square foot Kenneth George Salon that expanded
to become a 3,200 square foot day spa. Involvement & Responsibilities:
Review the floor plans for the expansion; provide detailed F,F, &
E information and lay-outs; provide job descriptions; recommend equipment
and product sources.
Indian
Ridge Country Club. . . Palm
Desert, California
Opened November, 1993. 19,500 square health club/spa for members of this
country club community. Involvement & Responsibilities: 3 years to
assist architect with space planning; provide equipment recommendations
for the owner.
Lighthouse
Point Yacht and Racquet Club.
. . Lighthouse Point, Florida
Summer, 1992. 3,000 square foot health club for members of this private
club. Involvement & Responsibilities: Recommendations for facility
upgrade; equipment selection; review of operational systems; product selection;
membership marketing strategies.
Mario
Tricoci Day Spa. . . Arlington
Heights, Illinois
1990. This suburban day spa is one of the Mario Tricoci salon and day
spas in the Chicago area. Involvement & Responsibilities: Reviewed
and redesigned the flow pattern to allow for guest comfort and operational
efficiency; provided interior specifications; recommended spa-related
equipment.
The
Sporting Club at Illinois Center.
. . Chicago, Illinois
Opened March, 1990. Over 120,000 square foot health club with spa for
members. Involvement & Responsibilities: 4 months to review floor
plans; determine program and marketing concepts; develop program of spa
services; choose spa products; prepare the Standard and Departmental Operating
Procedures and corresponding manuals; develop, implement, supervise and
evaluate staff training program.
Palm
Valley Country Club. . . Palm Desert, California
Summer, 1989. Renovation to enlarge existing spa for the 15,000 square
foot health club/spa for members of this country club community. Involvement
& Responsibilities: 6 months to assist architect with lay-out
and renovation; equipment and product recommendations; spa director recruitment.
David
& Mary Day Spa. . . Indianapolis, Indiana
1989. An existing salon and day spa that was planning for future expansion.
Involvement & Responsibilities: Planned the space for the expansion;
evaluated existing staff management and inventory control procedures.
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Health
Fitness Dynamics, Inc.
1305 N.E. 23rd Avenue, Suite 2, Pompano Beach, Florida,
U.S.A. 33062
Phone:
954-942-0049 - Fax: 954-941-0854
E-MAIL: hfd@hfdspa.com